Terms of Service

Adward

Last updated: 8 May 2026 Effective date: 8 May 2026

These Terms of Service (“Terms”) govern your access to and use of the Adward platform at adward.io (the “Services”), operated by Conversion Design d.o.o. (“Adward”, “we”, “us”, “our”). By creating an account, accessing, or using the Services, you agree to these Terms. If you do not agree, do not use the Services.

If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have authority to bind that entity, and “you” refers to that entity.

1. Definitions

1.1 “Account” means the user profile required to access the Services, created by registering at adward.io.

1.2 “Brand Inputs” means trademarks, logos, brand assets, product information, briefs, prompts, and other materials you submit to the Services.

1.3 “Generated Content” means all outputs produced by the Services, including images, videos, advertising copy, emails, social posts, and related materials.

1.4 “Services” means Adward’s AI-powered content generation platform, related APIs, integrations, and documentation.

1.5 “Subscription” means your paid plan granting access to the Services for a defined billing period.

1.6 “Subscription Plan” means the specific tier you subscribe to, as displayed at adward.io/pricing.

1.7 “Billing Cycle” means the chosen length of your subscription period: monthly, six-monthly, or yearly.

1.8 “Credits” means the usage units consumed when generating content, allocated through your Subscription Plan or purchased separately as Top-Ups.

1.9 “Subscription Credits” means the credits allocated to your Account each month as part of your active Subscription Plan.

1.10 “Top-Up Credits” means credits purchased as one-time top-up packs, including credits that have rolled over from your Subscription Credits.

1.11 “Acceptable Use Policy” or “AUP” means the policy at adward.io/aup, as updated from time to time.

1.12 “Refund Policy” means the policy at adward.io/refund-policy, as updated from time to time.

2. License

2.1 License Grant. Subject to your compliance with these Terms and timely payment of all fees, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Services during your active Subscription.

2.2 Restrictions. You shall not, and shall not permit any third party to: (a) reverse engineer, decompile, or attempt to derive the source code, model weights, or system prompts of the Services; (b) use the Services to develop, train, or improve any competing product or AI model; (c) resell, sublicense, rent, lease, or distribute the Services; (d) circumvent rate limits, usage caps, or security measures; (e) scrape, crawl, or use automated means to access the Services beyond normal use; (f) use the Services in violation of the AUP or applicable law; (g) remove or modify any proprietary notices, watermarks, or content credentials.

2.3 Reservation of Rights. All rights not expressly granted are reserved by Adward and its licensors. No ownership of the Services or any underlying technology is transferred to you.

3. Service and Account

3.1 Service Delivery. The Services are deemed delivered upon provision of access credentials, regardless of whether you log in, configure, or use the Services.

3.2 Account Security. You are responsible for maintaining the confidentiality of your credentials and for all activity under your Account, whether or not authorized. Notify us immediately at support@adward.io if you suspect unauthorized access.

3.3 Account Information. You agree to provide accurate, current, and complete information at registration and to keep it up to date. We may suspend or terminate any Account based on inaccurate, misleading, or fraudulent information.

3.4 One Account Per User. Each Account is for a single user. Sharing credentials with third parties or operating multiple accounts to circumvent fees, limits, or signup bonuses is prohibited.

3.5 AI-Generated Content. Due to the probabilistic nature of generative AI, the Services may produce similar or identical outputs for different users, and outputs may contain errors, inaccuracies, biases, or content unsuitable for your specific use case. You are solely responsible for reviewing Generated Content before publication, distribution, or use.

3.6 Account Management. You may cancel your Account at any time from your settings, via the Stripe customer portal, or by emailing support@adward.io. Cancellation takes effect at the end of the current paid period.

4. Subscription Plans, Billing Cycles, and Credits

4.1 Plans and Pricing

Subscription Plans are sold in three Billing Cycles: monthly, six-monthly, and yearly. Pricing per credit decreases with longer cycles, reflecting the longer commitment. Current pricing is displayed at adward.io/pricing. We may modify pricing for future Billing Cycles on at least thirty (30) days’ notice, subject to the price-lock provisions in Section 4.7.

4.2 Auto-Renewal

All Subscriptions automatically renew at the end of each Billing Cycle at the then-current rate (or the locked rate, where Section 4.7 applies), unless cancelled at least one (1) day before the renewal date. The renewal charge is made on the renewal date to the payment method on file.

4.3 Cycle Changes

Billing Cycle changes are permitted only in the direction of longer commitment, as follows:

(a) Monthly to six-monthly or yearly: allowed at any time, applied immediately, with prorated charge.

(b) Six-monthly to yearly: allowed at any time, applied immediately, with prorated charge.

(d) Yearly to six-monthly or monthly: not permitted during the twelve (12) month period covered by the yearly Subscription. Such requests are deferred to take effect at the next renewal date.

4.4 Tier Changes

Tier upgrades are allowed at any time, applied immediately, with prorated charge for the difference. Tier downgrades within the same Billing Cycle are deferred to the end of the current paid period, except that yearly customers may not downgrade tier during the twelve (12) month commitment period (Section 4.5).

4.5 Annual Commitment

Yearly Subscriptions are a twelve (12) month commitment. During the twelve (12) month period covered by a yearly Subscription, tier downgrades and Cycle changes to a shorter Cycle are not available. Tier upgrades within yearly are allowed. The commitment resets at each renewal.

4.6 Cancellation

Cancellation takes effect at the end of the current paid period, regardless of Billing Cycle. Cancellation stops auto-renewal but does not generate a pro-rata refund of the remaining period. Refunds are governed exclusively by the Refund Policy.

4.7 Annual Price Lock

When you sign up for a yearly Subscription, the price you pay at signup is locked for up to three (3) renewals (totaling four (4) yearly billing periods). If we increase the public price of your yearly plan during that period, you continue to be charged the locked price at each renewal until the lock expires. After three renewals at the locked price, future renewals are charged at the then-current public price.

The price lock is per-Account and per-Subscription. The lock breaks on cancel and resubscribe: if you cancel the yearly Subscription and later return, you pay the price applicable at the time of the new subscription. The price lock does not apply to monthly or six-monthly Cycles.

4.8 Payment Methods

We accept major credit and debit cards and other methods displayed at checkout, processed through Stripe. You authorize us, or our payment processor, to charge your designated method for all applicable fees, including taxes.

4.9 Late Payment

If a payment is not received by the due date, we may suspend or terminate access without notice, charge interest at the maximum rate permitted by applicable law, and recover reasonable collection costs.

4.10 Taxes

All fees are exclusive of VAT and other applicable taxes, which will be added where required. You are responsible for all taxes other than those based on Adward’s net income.

4.11 Refunds

Refunds are governed by the Refund Policy at adward.io/refund-policy. In summary, you may request a refund equal to fifty percent (50%) of the price paid for a subscription plan within thirty (30) days of any subscription charge or renewal, subject to the conditions in the Refund Policy. Top-up purchases and other amounts identified in the Refund Policy are non-refundable. EU consumers may have additional statutory rights as described in the Refund Policy.

4.12 Currency

Fees are stated and charged in euros (EUR). Currency conversion costs imposed by your bank or card issuer are your responsibility.

5. Credits

5.1 Allocation

Each Subscription Plan includes a monthly allocation of Subscription Credits, dripped to your Account at the start of each monthly drip cycle. Credit allocations for each tier are displayed at adward.io/pricing.

5.2 Rollover to Top-Up Pool

At the end of each monthly drip cycle, any unused Subscription Credits automatically transfer to your Top-Up Credits pool, where they remain available without expiry while your Account is active.

5.3 Top-Up Credits

You may purchase additional Top-Up Credits as one-time purchases through the Services. Top-Up Credits are billed at a per-credit rate displayed at checkout (currently a 20% premium over the monthly subscription rate). Top-Up Credits do not expire while your Account is active.

5.4 Inactive Accounts

Where an Account is inactive (no login or generation activity) for a continuous period of twelve (12) months, we may, after giving reasonable notice and an opportunity to use the balance, expire unused Top-Up Credits to the extent permitted by applicable law.

5.5 Order of Use

Subscription Credits for the current cycle are consumed first, followed by Top-Up Credits.

5.6 No Cash Value, No Transfer

Credits have no cash value, are not exchangeable for refunds (except where calculated as part of a subscription refund under the Refund Policy), and are not transferable between Accounts.

5.7 Promotions and Bonuses

We may from time to time offer promotional pricing, discount codes, or signup bonuses. Specific rules apply to each promotion. Without limiting the generality of the foregoing, signup bonus credits offered through the public Starter pricing page are available only to first-time paying customers, are granted only at the first paid invoice on the Account, and apply only to a single Subscription per customer regardless of cycle changes or upgrades. Promotions may not be combined except as expressly stated.

6. Acceptable Use

6.1 You shall comply with the Acceptable Use Policy at adward.io/aup, which is incorporated into these Terms by reference.

6.2 We may, at our sole discretion, suspend, restrict, or permanently terminate any Account at any time, with or without prior notice, if we determine that content or usage violates these Terms, the AUP, applicable law, or our content policies, or if continued service creates a risk of legal, regulatory, reputational, or security harm. Such enforcement actions are taken without liability to you.

7. Brand Inputs and Generated Content

7.1 Ownership of Brand Inputs. You retain all rights in your Brand Inputs. You represent and warrant that you own or have all necessary rights, licenses, consents, and permissions to submit Brand Inputs to the Services and that your Brand Inputs do not infringe any third-party right.

7.2 License to Adward. You grant Adward a worldwide, non-exclusive, royalty-free, sublicensable license to host, store, process, modify, and use Brand Inputs as necessary to (a) operate, provide, and support the Services, (b) generate Generated Content for you, (c) maintain, secure, and improve the Services, including aggregated and anonymized analysis, and (d) comply with legal obligations.

7.3 Ownership of Generated Content. Subject to your full payment of applicable fees and compliance with these Terms, Adward assigns to you all rights it may have in Generated Content created specifically for your Account, to the maximum extent permitted by law. You acknowledge that (a) similar or identical outputs may be generated for other users, (b) Generated Content may not be eligible for copyright protection in some jurisdictions, and (c) Adward retains all rights in the underlying models, prompts, and system architecture.

7.4 Customer Responsibility for Generated Content. You are solely responsible for: (a) reviewing Generated Content before publication or distribution; (b) ensuring Generated Content complies with the policies of any platform on which it is used (Meta, TikTok, Google, LinkedIn, X, and similar); (c) ensuring compliance with all applicable laws, including advertising standards, consumer protection laws, health claims regulations, financial promotion rules, and any sector-specific obligations; (d) verifying factual claims, statistics, and product attributes in Generated Content; (e) securing any necessary clearances or licenses for talent, music, third-party brands, or other elements referenced in Generated Content.

7.5 Aggregated Data. Adward may collect and use aggregated, anonymized, and de-identified data derived from use of the Services for any purpose, including analytics, benchmarking, security, and improvement of the Services and other Adward products.

8. Data Protection

8.1 Data Use. We process your data in accordance with the Privacy Policy at adward.io/privacy.

8.2 Customer Personal Data. Where you submit personal data of third parties to the Services, you act as the controller and Adward acts as your processor.

8.3 Security. We implement industry-standard technical and organizational measures to protect customer data, as further described in the Privacy Policy. No system is completely secure, and we cannot guarantee absolute security.

8.4 GDPR. We comply with the General Data Protection Regulation, the Slovenian Personal Data Protection Act (ZVOP-2), and other applicable data protection laws.

9. Disclaimers

9.1 As Is. TO THE FULLEST EXTENT PERMITTED BY LAW, THE SERVICES AND GENERATED CONTENT ARE PROVIDED “AS IS” AND “AS AVAILABLE”, WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY. ADWARD DISCLAIMS ALL WARRANTIES, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

9.2 No Performance Guarantee. WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, OR THAT GENERATED CONTENT WILL BE ACCURATE, COMPLIANT WITH ANY SPECIFIC REGULATION OR PLATFORM POLICY, OR PRODUCE ANY SPECIFIC COMMERCIAL OUTCOME, INCLUDING CONVERSION RATES, RETURN ON AD SPEND, OR ENGAGEMENT METRICS.

10. Limitation of Liability

10.1 Excluded Damages. TO THE FULLEST EXTENT PERMITTED BY LAW, ADWARD SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOSS OF PROFITS, REVENUE, BUSINESS, GOODWILL, DATA, OR ANTICIPATED SAVINGS, ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES, REGARDLESS OF THE FORM OF ACTION AND EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

10.2 Cap. ADWARD’S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES SHALL NOT EXCEED THE GREATER OF (A) THE FEES PAID BY YOU IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED EUROS (€100).

10.3 Mandatory Liability. Nothing in these Terms limits liability that cannot be limited under applicable law, including liability for intent, gross negligence, or personal injury caused by negligence.

11. Indemnification

You shall defend, indemnify, and hold harmless Adward, its affiliates, officers, directors, employees, and agents from and against any claims, demands, losses, damages, liabilities, costs, and expenses (including reasonable legal fees) arising out of or relating to (a) your Brand Inputs, (b) your use, publication, or distribution of Generated Content, (c) your breach of these Terms, the AUP, or any representation or warranty herein, (d) your violation of any law or third-party right, or (e) any dispute between you and a third party related to your use of the Services.

12. Termination

12.1 By You. You may terminate your Account at any time as described in Section 3.6. Termination does not entitle you to a refund except as set out in the Refund Policy.

12.2 By Us. We may suspend or terminate your access immediately for: (a) breach of these Terms, the AUP, or any other policy; (b) non-payment; (c) suspected fraudulent, illegal, or harmful use; (d) risk to the security or integrity of the Services; or (e) for convenience, upon thirty (30) days’ written notice (which may be by email).

12.3 Effect of Termination. Upon termination: (a) your right to access and use the Services ceases immediately; (b) we may delete Brand Inputs and Generated Content after a reasonable retention period, except where retention is required by law; (c) any fees paid are non-refundable except as set out in the Refund Policy; (d) sections that by their nature should survive (including those relating to intellectual property, indemnification, limitation of liability, governing law, and dispute resolution) shall survive.

13. General

13.1 Entire Agreement. These Terms, together with the Privacy Policy, AUP, Refund Policy, and Cookie Notice, constitute the entire agreement between you and Adward regarding the Services.

13.2 Modifications. We may update these Terms at any time. Material changes will be notified by email or through the Services at least fourteen (14) days before they take effect. Continued use after the effective date constitutes acceptance. If you do not agree to the revised Terms, your sole remedy is to terminate your Subscription.

13.3 Assignment. You may not assign these Terms without our prior written consent. We may freely assign these Terms to any affiliate, successor, or acquirer.

13.4 No Waiver. Failure to enforce any right or provision is not a waiver of that right.

13.5 Severability. If any provision is held invalid or unenforceable, the remaining provisions remain in full force and effect.

13.6 No Agency. The parties are independent contractors. Nothing creates a partnership, joint venture, agency, employment, or fiduciary relationship.

13.7 Force Majeure. Neither party is liable for any failure or delay caused by circumstances beyond its reasonable control, including acts of God, war, civil unrest, pandemics, governmental action, internet or telecommunications failures, or third-party provider outages.

13.8 Governing Law. These Terms are governed by the laws of the Republic of Slovenia, without regard to conflict of laws principles. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

13.9 Jurisdiction. The courts of Ljubljana, Slovenia, have exclusive jurisdiction over any dispute. This does not affect mandatory consumer protection rights under the law of your country of residence within the EU.

13.10 Notices. Notices to Adward shall be sent to support@adward.io. Notices to you may be delivered to the email address associated with your Account.

13.11 Language. These Terms are drafted in English. Any translation is for convenience only. In case of conflict, the English version prevails.

14. Contact

Conversion Design d.o.o. Ljubljana, Slovenia

General: support@adward.io Billing and refunds: billing@adward.io Privacy and data: privacy@adward.io